Which Specialization is Best in BBA
July 25, 2022 2022-07-25 10:16Which Specialization is Best in BBA
Table of Content:
A Bachelor of Business Administration is an undergraduate degree in commerce and business administration. It allows a student to derive fundamental knowledge of the core concept of business and its applications in the physical world.
It is a professional course that prepares the students to enter a career in management with the necessary skills like managerial skills, operational and marketing knowledge, and related expertise. BBA is known to be a cornerstone for MBA aspirants. The best part is that there are multiple streams to pursue in BBA, such as Family Business and Business Analytics.
Another good thing about a BBA degree is that it allows you to pick from various specializations based on your interests. With a clear idea of the subjects you want to pursue and the industry you want to work in, you can choose your own specialization.
Top 10 BBA Specializations Offered By Management Colleges in India:
| Specialization | Area of Study | Job Prospects | Average Salary |
| BBA – Finance | Corporate Finance, Investments, Financial engineering, Portfolio Management, International Finance etc. | Financial Analyst Consultant, Business Analyst, Assistant Controller, Finance Officer, Tax Assistant, Credit Analyst etc. | Fresher: INR 12,000 to 20,000 per month. Experienced: INR 30,000 to 45,000 per month. |
| BBA – Banking and Insurance | International Banking and Insurance, Investment Banking, Risk Management, Treasury Operations etc. | Investment Banker, Real Estate Broker, Credit & Risk Manager, Internal Auditor, Loan Counsellor, Treasurer, Recovery Agent, Loan Officer etc. | Fresher: INR 15,000 to 25,000 per month. Experienced: INR 40,000 to 60,000 per month. |
| BBA – Information Technology | Information Database Management, Computer Science, Networking Information Technology, Related Technology Applications, Information Management Theory etc. | Graphic Designer, Web Template Designer, Computer Information Specialist, Information Architect, Information Systems Manager, Hardware and Network Expert, Business Intelligence Specialist etc. | Fresher: INR 15,000 to 25,000 per month. Experienced: INR 30,000 to 55,000 per month. |
| BBA – Human Resource Management | Labour Rights, Human Resource Management, General Management, Managing Workplace, Strategic Framework etc. | HR Manager, HR Consultant, HR Assistant, PR Manager, Admin Executive, Recruitment Consultant, Technical Recruiter etc. | Fresher: INR 12,000 to 18,000 per month. Experienced: INR 20,000 to 40,000 per month. |
| BBA – Marketing | Pricing, Market Research and Analysis, Product Design, Other Marketing Concepts, Promotion, Selling and Distribution, Advertising etc. | Marketing Executive, Advertising Manager, Product Manager, Marketing Manager, Market Research Analyst, Brand Manager, Marketing Communications Manager, Sales Manager etc. | Fresher: INR 12,000 to 20,000 per month. Experienced: INR 25,000 to 45,000 per month |
| BBA – Communication and Media Management | Communication Theory, Radio Production & Planning, Event Management, Media & Culture, PR & Corporate Communications, TV Production & Programming, Journalism etc. | News Reporter, Radio Jockey, Creative Visualizer, Content Developer, TV Anchor, Media Marketing Professional, Media Planner, Scriptwriter, Event Planner, Proofreader etc. | Fresher: INR 8,000 to 15,000 per month. Experienced: INR 20,000 to 35,000 per month. |
| BBA – Foreign Trade | Principles of Business Management, Industrial Relations, Financial Management, Mathematics and Statistics, Marketing Management, Economics, Foreign Trade Policy etc. | Sales & Marketing Manager, Retail Manager, Business Development Manager, Export Manager, Supply Chain Manager, Market Research Executive, International Business Manager etc. | Fresher: INR 12,000 to 20,000 per month. Experienced: INR 30,000 to 50,000 per month. |
| BBA – Hospitality and Hotel Management | Hotel Housekeeping, Tourism Management, Food Production, Communication Skills, Financial and Hotel Accounting, Hygiene and Sanitation etc. | Front Office Executive, Catering Manager, Hotel Co-Ordinator, Floor Manager, Billing Executive, Guest Relation Executive etc. | Fresher: INR 8,000 to 15,000 per month. Experienced: INR 20,000 to 35,000 per month. |
| BBA – Hospital and Healthcare Management | Medical Terminology, Computing Laboratory, Medical Record Science, Hospital Operation Management, Quality in Healthcare, Health Economics etc. | Front Desk Executive, Hospital Administrator, Staff Administrator, Billing Executive, Relationship Manager etc. | Fresher: INR 8,000 to 18,000 per month. Experienced: INR 20,000 to 45,000 per month |
| BBA – Sports Management | Advertising Management, Organizational Behavior, League and Team Management, Professional Communication, Basics of Sports Management, Business Law, Facilities Planning and Management etc. | Sports Agent, Athletic Director, Facility Manager, General Manager etc. | Fresher: INR 8,000 to 20,000 per month. Experienced: INR 25,000 to 50,000 per month. |
Today, BBA is one of the best professional degrees to have. This degree has a lot of potential and can lead to fulfilling and satisfying careers in management.
Scope of BBA
From a job point of view, scope of BBA is very high. BBA students are taught the fundamentals as well as the advanced principles of management. The course is not limited to theoretical concepts but also provides practical knowledge via internships and industry exposure. Therefore, the course has a broad scope, and plenty of jobs are available in the market.
Conclusion
Students can choose to focus on private as well as government sectors. Top recruiting areas include Banks, Financial Services and Insurance sectors, Sales and Marketing, Finance and Accounting, Human Resource Management, Tourism Management, Supply Chain Management, Business Consultancy, Investment Banking, E-commerce, Information Technology, etc.
BBA graduates’ most popular job titles are Marketing Executive, Business Development Executive, Sales Executive, Human Resource Manager, Market Research Analyst, Management Trainee, and much more.
Many graduates successfully grab the best job opportunities with lucrative salary packages. Jobs are usually offered depending upon the fundamentals’ strength and the specialization choice. Initially, salaries depend on the profile of the job. However, later, an increase in experience leads to a salary increase, eventually adding to career growth.
Knowing about all the specializations is half the battle won and will help make the right decision. In India, the popularity of the BBA course is growing and may soon overtake the traditional undergraduate courses.
You can contact education or career counselors to learn more about BBA courses and their specializations at the earliest opportunity.
