Table of Content:

• What Are The Eligibility Criteria For BMM?
• BMM Scope and Salary in India and Abroad 
• What Are The Job Opportunities After BMM?
• Conclusion

The Bachelor of Mass Media (BMM) is an undergraduate degree. It is the most popular undergraduate degree program for all the students who want to pursue a career in advertising, journalism, and the media industry after grade 12. The course is designed to give students a vast knowledge of how the media industry works through various steps to complete one project. It provides knowledge of the functional & practical aspects of the industry. It exposes students to various core subjects like Media Law, Media Research, Advertising, Journalism, Writing for Media, Corporate Communication, Public relations, Design, Film-making, Electronic Media, and many more. It helps in developing the student’s communication, decision-making, and visual thinking capability. Students pursuing BMM usually get practical training and knowledge through industrial visits, internships, presentations, ad campaigns, case studies & interaction with experts from the industry. 

What Are The Eligibility Criteria For BMM? 

Students from any field can pursue BMM. Whether you have done Arts, Science, or Commerce, students who are interested in pursuing media studies are eligible for the BMM program. 

Eligibility Criteria for BMM: 

• The student must have completed a 10+2 or equivalent examination from a recognized educational board or school. 
• The student must have attained an aggregate mark of 50-60% and above in the qualifying exam 

Which stream is best for BMM? 

Students from any steam can get into BMM if he meets the eligibility criteria  of aggregate mark of 50-60% and above in the qualifying exam 
 

BMM Scope and Salary in India and Abroad 

BMM Degree holds a great value in India but an, even more, greater value abroad. The number of colleges offering BMM in India is approximately 133 which is quite low. This degree can be pursued through different modes like full-time or distance mode. The value of a full-time course is greater than the distance mode. Bachelor of Mass Media course provides a base for all the students who further want to pursue MA/MBA/PGDM courses in Media, Advertising, Journalism, Design & Management studies. Students sometimes don’t wish to take up a job right after BMM because they’re more inclined towards a Master’s Degree, majorly MBA. After BMM, a wide range of options are available for students to explore and choose from in India & abroad. 

Does BMM have scope in India? 

A BMM graduate can easily get into field like Event Manager, Journalist, Content Writer, Cinematographer, Radio Jockey, Marketing Manager and Designer. 

What Are The Most Common Job Profiles After A BMM degree? 

In the media industry, depending on your experience and skills, the pay range varies from person to person. 

JOB PROFILE	SALARY IN INDIA (IN INR)	SALARY ABROAD (IN USD)
Director	Rs.7L to 1Cr Per project (Depends on Experience)	$100K to $2M Per project (Depends on Experience)
Event Manager	Rs.7 to 28 LPA	$40K to $82K PA
Journalist	Rs.2.5 to 20 LPA (Depends on Experience)	$99K to $99K PA (Depends on Experience)
Content Writer	Rs.1.2 to 7 LPA (Depends on Experience)	$30K to $79K PA (Depends on Experience)
Cinematographer	Rs.1 to 8 LPA (Depends on Skills)	$39K to $95K PA (Depends on Skills)
Radio Jockey	Rs.0.5 to 8 LPA	$26K to $86K PA
Marketing Manager	Rs.2.4 to 22 LPA (Depends on Experience)	$96K to $129K PA (Depends on Experience)
Designer	Rs.1 to 7 LPA (Depends on Skills)	$35K to $66K PA (Depends on Skills)

1. Master’s degrees like MBA, PGDM, and MA 

2. Initiating Start-ups 

3. Law- Media Law is an considerable option for students who wish to explore the media & law industry. 

4. Journalist 

5. Freelancing in the desired field 

6. Hospitality & Tourism Management 

7. Content Creators – It is becoming one of the most sought-after working fields in India. 

Even though BMM opens a wide door of opportunities, students tend to opt for higher studies as BMM is not as popular in India as compared abroad. 

What Are The Job Opportunities After BMM? 

BMM graduates have plenty of options & they can either work in India or apply internationally. The scope of this course is increasing every day as people are becoming more aware of the industry. The media industry plays a significant role in any sector. All sectors including government and public, require media in some or the other way for business development, advertising, press release, etc. Talking about the money part of the media industry, pay is no issue for any skilled BMM graduate, but, without good skills and the capability to stand out, it’s difficult for professionals to survive in this field. To have a good job position and pay, the candidate needs to have good communication, leadership, public speaking, creativity, multi-tasking, and many more skills. The initial package of BMM graduates in India is around Rs.2 to 7 Lac per annum. The media industry is a booming field, without knowledge & skills, one cannot manage to survive in this field. 

Conclusion 

In India, the BMM course is gaining more visibility day by day but one can surely pursue a Dual Country Degree in the Media field to have more exposure and value to their education. To know more about the studying Media abroad, visit