Table of Content:

• 5 Reasons to pursue a degree in Marketing.
• Conclusion 

What are the words that you think of when you think of marketing? Promotions, Social media, Products? If yes, then you’re right. But if you didn’t get this right, don’t worry. Marketing is something way more than this. A career in marketing is not for everyone as it’s a very challenging job, but it has its perks and can give you excellent returns in your career. Starting a career in marketing is a good decision as it will land some of the highest paying jobs and provide you with a lot of growth opportunities in the future. If you are a critical thinker, innovative, curious, result orientated, good in communication, and able to sell, then you should pursue a degree in marketing. 

There are various ways to pursue marketing. One of the most popular and favoured options is to begin a BMS (Bachelor of Management Studies) degree, which offers a marketing specialization and is a three-year degree course. Students can choose marketing as a career after BMS. After graduation, most students pursue an MBA in Marketing to advance their studies in marketing. This two-year master’s program requires entrance exams such as the CAT, CET, and GAT. Based on their scores and the colleges’ cut-off percentile, students can gain admission to the available colleges. For students who wish to pursue MBA while also gaining work experience, there are particular part-time MBA degrees available where an individual can work while also completing their MBA. Apart from this, numerous universities provide postgraduate diplomas, the duration of these courses often ranging from 12 to 18 months, depending on the curriculum. 

There are also certified courses available on marketing for a short amount of time for students and professionals who wish to obtain expertise in a specific field while also saving time.  

But is it career in marketing a good career option in 2022? The answer is “A BIG YES”.

FAQ 

 

5 Reasons to pursue a degree in Marketing. 

1. It is an in-demand skill: 

Marketing is a booming and well-paying field. Nearly all the sectors require a Marketing team. A degree in marketing ensures that you know how to communicate effectively and think creatively — invaluable skills in today’s job market. Marketing is a constantly evolving industry; there is a growth in the yearly salaries for Marketing professionals and annual bonuses. Many industry reports throughout the world show that there aren’t enough marketers to help. Marketing is an excellent opportunity for young people to experiment. It is an exciting platform for creative minds and is undoubtedly not traditional anymore. 

2. Improves your Communication Skills:    

The Marketing field includes working and communicating with various people, so this career path is for individuals who enjoy interacting with others. It also has a lot of negotiation and presentation; marketers need to master their way of communication, making it relevant and worthwhile to build a strong relationship with their audience.   

3. Various specializations options to choose from:   

In marketing, you are spoiled with choices to choose from a wide range of specializations, for example, Social Media Marketing, Digital Marketing, Email Marketing, Influencer Marketing, etc. Again, there are numerous opportunities for young minds to explore and build their careers in this field. With all the specializations available in this field, there is a lot of freedom to experiment and perform new functions.

4. It is a very Social Field:   

Your network of coworkers, suppliers, partners, and technology businesses means you’ll be meeting new people. So, if you’re a people person, marketing could be a great career path for you. Marketing and Networking go hand in hand. 

5. It is a very Social Field:   

Your network of coworkers, suppliers, partners, and technology businesses means you’ll be meeting new people. So, if you’re a people person, marketing could be a great career path for you. Marketing and Networking go hand in hand. 

  

Conclusion

There are advantages of a marketing degree, but there are also some disadvantages with all the great benefits. 

With a marketing degree, a person can pursue a variety of opportunities. As a result, it has become one of the most sought-after degrees. This implies that competition for jobs might be fierce. With so many individuals pursuing a marketing degree, you’ll need to do some marketing of yourself when applying for a job. 

Another downside is the amount of time spent on the work. Many sales representative positions will need travel. A corporation will usually compensate you for your expenditures, but you will be away from your friends and family. Marketing and advertising managers can work long shifts on a quite tight and demanding timeline. Consider your personal circumstances to decide which marketing job best matches your lifestyle and family responsibilities.