Jobs And Career Options After Degree In Advertising

jobs and career after degree in advertising

Jobs And Career Options After Degree In Advertising

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Jobs And Career Options After Degree In Advertising 

Advertising is used by all businesses, from tiny shops to influential organizations, to bring their products or services in front of customers. An ad campaign takes both creative and strategic skills to plan, design, and create copy and business professionals to manage sales and track results. While advertising jobs used to be limited to print, television, and radio, rapid technological advancements have expanded chances to include online media.  

If you have always been attracted by the jingles and advertising campaigns you hear on the radio, TV, and in the newspapers, and you believe you have the ability to use your imagination to improve the sales of any product. Then you should really consider getting a degree in advertising. 

An Advertising Job is a rapid and highly creative field. Advertising jobs involve researching, planning, and creating advertisements or marketing campaigns, regardless of your specific job title. Advertising careers frequently demand creative, technical, and interpersonal abilities to effectively research, strategize, plan, and execute campaigns. 

Advertising degree offers a variety of career opportunities. Some positions are more concerned with the creative aspects of advertising, while others are more concerned with the managerial aspects. Within the field, there are also various technical occupations. These occupations work together to solve different elements and combinations of the advertising communications process. You can also opt to study degree in advertising abroad. 


Best jobs And Careers After Degree In Advertising 

1. Copywriter 

People with this job role are responsible for coming up with concepts/ideas and highly targeted ad content for one or more clients. Copywriters must adjust to differences in format, copy, and media to align with the Clients’ strategies. Short and lengthy format articles, such as promotional emails, product descriptions, and slogans, are copywriting examples. Copywriters are usually tasked with converting a client’s ideas into an engaging and persuasive copy that adheres to tone and messaging requirements. Copywriters are increasingly producing content for a company’s social media platforms and other digital platforms, such as websites and blogs. 

2. Graphic Designer 

Graphic designers play an essential role in helping companies achieve their marketing and advertising goals and developing the visual cues of advertising. They make visually appealing graphics, logos, and other visual concepts to communicate a company’s tone and important messages to its target audience. To create graphic designs, graphic designers must be highly skilled in picture editing software, layout tools, and digital illustration. Designers must design, prepare and choose layout materials. Adobe Photoshop, Adobe Illustrator, Adobe Indesign, and other software should be part of the routine for graphic designers. 

3. Creative Director 

People in this job role are responsible for the outcome of every advertising agency’s creative work created for the clients. The Creative Director is in charge of maintaining the agency’s commitment to the Client in terms of creative quality. They’re in charge of developing, planning, and delivering content to their clients. To create innovative material for a company’s marketing activities, creative directors coordinate with designers, copywriters, and other marketing teams. 

4. Market Researcher 

The role of a Market research analyst is essential as they assist businesses in determining their target audience. People in this position conduct consumer behaviour surveys to help the creative and production teams convey their message in the most effective way possible. They create a variety of methods to collect data on customers, rivals, and trends to influence a company’s marketing strategy. Data-driven insights are used by market research analysts to help discover future opportunities. 

5. Art Director 

Art directors, in short, live and breathe visual communication. In short, they are in charge of the whole appearance and feel of advertisements and creative deliverables, from start to the end. An Art Director must also supervise and organize artwork/design within and outside their department. They must also verify that the art and production departments recreate the AD copy correctly. 

6. Media Planner 

People in this job profile are in charge of creating, executing, and managing media plans most suited to the Client’s needs and objectives. In addition, a media planner may work, train, and assign responsibilities to media planning executives. They are in charge of placing advertisements in the right place at the right time to reach the target audience for the least amount of money. 

7. Account Executive 

People in this job profile must coordinate amongst Client projects and may participate in all aspects of a project from planning to execution. In addition, an Account Executive executes strategies, solves problems, and builds strong client connections. An advertising agency acts as a mediator between the Client and the creative team. They are responsible for conveying important information about budgets, target audiences, and market competition to the right teams and offering correct interpretations of a client’s goals and objectives. 

8. Web Designer 

Website designers plan, code, and design websites and web pages. They must have a thorough understanding of design concepts and the user experience to create user-friendly websites that comply with the company’s design guidelines and criteria. Web designers are essential for branding, generating web traffic, and attracting new customers. They also take care of maintaining and improving the website simultaneously. 

9. Production Manager 

An advertising production manager is in charge of several duties and creative teams engaged in creating advertisements and other forms of media. Schedule, produce, and deliver all work done by marketing and advertising teams within tight timelines are all core duties. They are also in charge of networking with vendors who provide work on a freelance or contract basis. Production managers create budget-friendly campaigns. 

10.Public Relations Manager 

The public relations manager portrays an organization’s positive and favourable image to the general public. They might produce a press release one day and then organize sponsorship of an event the next to keep an organization’s public perception positive. They also notice trends that the public cares about and assist the organization in improving its image based on such trends. A bachelor’s degree is required by most employers. However, others prefer a master’s degree. 


There is plenty of opportunity for talented individuals in India’s advertising sector. Besides these jobs, advertising firms also hire production workers such as photographers, cinematographers, printers, typesetters, television producers, and the like. The advertising major can prepare you for the following jobs: 

  • Event Planner 
  • Campaign Manager 
  • Client Service Manager 
  • Marketing Manager 
  • Marketing Coordinator 
  • Editor  

Because advertisements vary depending on the medium (print (newspapers, magazines, billboards, etc.) and broadcast (radio, television, and the internet), you can select an area of speciality based on your interests. 

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